Insights · What we believe

Points of view that move numbers.

Our long-form points of view on the work that shapes our engagements from the inside out.

FormatLong-form · 4–11 min
TopicsGrowth · Margin · Strategy · M&A
LATEST
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Aug 2026 · 4 min read · Operating
AI Just Made Good Cheap. So What Becomes Valuable Now?
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Latest dispatch
Cameron Adams standing on stage at Canva AI Vision Sydney in August 2026
OperatingAug 2026 · 4 min read

AI Just Made Good Cheap. So What Becomes Valuable Now?

AI has made competence abundant. When everyone can produce good, the advantage moves somewhere else. Notes from Canva AI Vision on where.

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The archive
Cameron Adams standing on stage at Canva AI Vision Sydney in August 2026
OperatingAug 2026

AI Just Made Good Cheap. So What Becomes Valuable Now?

AI has made competence abundant. When everyone can produce good, the advantage moves somewhere else. Notes from Canva AI Vision on where.

4 min
An advisory board of seven people in smart casual clothes around a boardroom table, with the chair reading aloud from a printed board pack while the others listen and take notes.
OperatingAug 2026

Why advisory boards are a critical growth lever and why you need to set one up right now.

If your business has real growth ambitions, you should have a formal advisory board from five full time staff onwards. Almost nobody does, and the lever sits unused.

7 min
A pile of CVs on a glass boardroom table at night, one set apart and glowing green from underneath
OperatingAug 2026

Your Next Key Hire Won't Fit The Box You Imagined

Most companies are hiring for the business they already have. The problems no longer fit the org chart, and the best candidate may not fit the CV template either.

5 min
A business coach, Growth Advisor and Management Consultant standing next to each other
OperatingAug 2026

What's the difference between a growth advisor, a business coach and a management consultant?

The three labels get used as if they're interchangeable. They're not. They solve different problems, cost differently, and hiring the wrong one wastes time, money and opportunity.

6 min
A man pushing a trolley filled with orders in a warehouse
MarginAug 2026

Your best customers are subsidising your worst ones

Blended margin hides a quiet subsidy in almost every business. Finding it takes a spreadsheet and an afternoon. This is how you do it.

5 min
A businessman standing alone in an airport terminal
ExpansionAug 2026

The first ninety days of a new market tell you nothing

Founders judge a market entry on early revenue. Early revenue is noise. The signals that decide whether you stay are somewhere else, and the discipline that protects you fits on one page.

6 min
Empty coffee cups and energy drink cans around a laptop
GrowthAug 2026

Business People vs Entrepreneurs

Why businesspeople win: the harsh truth about input vs. output

4 min
A business person stuck in the mud
GrowthAug 2026

From Startup to Scaleup: Why So Many Founders Get Stuck in the Mud

A ‘MUD MAP' : how to avoid getting stuck in the mud as you shift from start-up to scale-up

4 min

One short note a month. No fluff.

Field notes from inside the engagements. Operator lessons, sharp takes, the occasional unsafe opinion. Sent the first Tuesday of every month.

One03 acknowledges the Yugambeh people, the Traditional Custodians of the Gold Coast region where we live and work, and pays respect to Elders past, present and emerging. Always was, always will be.