
Points of view that move numbers.
Our long-form points of view on the work that shapes our engagements from the inside out.
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AI Just Made Good Cheap. So What Becomes Valuable Now?
AI has made competence abundant. When everyone can produce good, the advantage moves somewhere else. Notes from Canva AI Vision on where.
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AI Just Made Good Cheap. So What Becomes Valuable Now?
AI has made competence abundant. When everyone can produce good, the advantage moves somewhere else. Notes from Canva AI Vision on where.

Why advisory boards are a critical growth lever and why you need to set one up right now.
If your business has real growth ambitions, you should have a formal advisory board from five full time staff onwards. Almost nobody does, and the lever sits unused.

Your Next Key Hire Won't Fit The Box You Imagined
Most companies are hiring for the business they already have. The problems no longer fit the org chart, and the best candidate may not fit the CV template either.

What's the difference between a growth advisor, a business coach and a management consultant?
The three labels get used as if they're interchangeable. They're not. They solve different problems, cost differently, and hiring the wrong one wastes time, money and opportunity.

Your best customers are subsidising your worst ones
Blended margin hides a quiet subsidy in almost every business. Finding it takes a spreadsheet and an afternoon. This is how you do it.

The first ninety days of a new market tell you nothing
Founders judge a market entry on early revenue. Early revenue is noise. The signals that decide whether you stay are somewhere else, and the discipline that protects you fits on one page.

Business People vs Entrepreneurs
Why businesspeople win: the harsh truth about input vs. output

From Startup to Scaleup: Why So Many Founders Get Stuck in the Mud
A ‘MUD MAP' : how to avoid getting stuck in the mud as you shift from start-up to scale-up
One short note a month. No fluff.
Field notes from inside the engagements. Operator lessons, sharp takes, the occasional unsafe opinion. Sent the first Tuesday of every month.